The Competitive Capability Framework sets out the elements which link business needs, skills and knowledge to functional performance.
Understanding the Competitive Capability Framework is central to the development of Competitive Capability within any organisation. The framework links training design to business needs, the transfer of learning to role performance, and learning & development actions to competitive advantage. Central to the framework are the concepts of business unit ‘functionality’ (what a particular business unit does for the business) and individual functionality (what individuals must bring to the business through delivering their roles effectively). The framework provides the rationale for the Competitive Capability Analysis and Implementation processes for developing, deploying, and monitoring the success of, business-focused learning and development interventions.
What outcome can be expected?
Application of the Competitive Capability Framework will result in a business-focused learning and development specification which:
- Links explicitly to individual and departmental performance
- Produces enhanced measurable business outcomes
- Achieves efficient transfer of learning into the workplace
- Competitive Capability Framework – sets out the elements which link business needs, skills and knowledge to functional performance
- Competitive Capability Analysis Handbook – describes how the framework may be applied in order to develop a robust specification for intervention design linked explicitly to demonstrable business benefit.
- Competitive Capability Implementation Handbook - continuing from the Competitive Capability Analysis process, and again underpinned by the framework, guides the application of learning into transfer to the workplace
When should you use it?
The Competitive Capability Framework should be used when a company or organisation wishes to establish, either:
- What people development should be put in place to accomplish the company’s business objectives, or,
- How projected people development can be aligned to business objectives.
How does it work?
Through a short series of facilitated workshops, the Competitive Capability Analysis process enables company managers and the designers of learning interventions to jointly build a powerful chain of cause and effect. This will result in a robust specification for intervention design linked explicitly to demonstrable business benefit.
In the subsequent Competitive Capability Implementation phase, the learning intervention designer and company managers will pick up from the business and role performance targets and individual learning plans established during the Competitive Capability Analysis phase, and guide the application of learning into transfer to the workplace. Within this process, business impact measures are constantly monitored to ensure that targeted return on investment will be met in a timely fashion.